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Types of SEO in Digital Marketing

SEO stands for Search Engine Optimization and it is the process of increasing traffic to your website by ranking better in Google SERPs for relevant keywords or search phrases in your domain.

Here are the different types of SEO and how important they are to planning your organic search strategy to rank higher in the organic search listings among your competitors. For more details regarding SEO, you can visit this site – https://www.globalinfo.co.nz/.

Image Source: Google

White Hat SEO

White hat SEO refers to all optimization techniques that follow Google search engine guidelines. While you'll have to be patient to see results, they last a long time and create real goodwill around your brand. 

Also, there is no risk that your website will be blocked or downloaded in search results if the algorithm changes again. In general, white hat SEO has low risk and high reward if done right. 

Black Hat SEO

Black hat SEO is the opposite of white hat SEO as it detects and exploits loopholes or weaknesses in Google's search algorithm to get better rankings in the SERPs. Black hat SEO can blacklist or delete your site, so it's best to avoid this. 

Gray Hat SEO

Gray hat SEO tactics are usually used by SEO agencies because they are under pressure to see quick results. This type of SEO are sensational but mediocre click-bait content and worthless to users, excessive and suspicious exchange of links between sites, paid reviews, and others. 

White hat SEO ihas a low risk and high reward if done correctly.

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