If you run your own daily salon or spa business, no other topic is as comprehensive as marketing. It includes almost everything you do and is determined by your perceptions and attitudes towards the world as a whole. How will the people around you (and everything to do with you and your company) perceive you? This is a topic that excites and motivates wise salon and day spa owners beyond any other aspect of managing their beauty business.
Let’s take a look at what beauty salon marketing means to your business. In short, everything is everything! Too often salon owners believe that marketing has only to do with advertising in their local newspaper or the layout of their website, and while that can be a component, you should think of salon marketing via https://chimarie.com/beauty-salon-marketing-programs/ as everything you do. This is the how, why, when, and where of the following.
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- You and your uniqueness.
- Your work style.
- Your decorations and designs.
- Your price.
- Distribution of your product.
- Your sales and advertising.
- Your customer service.
- Customer satisfaction.
- Human resources.
- Your business structure.
- Accounting and business management styles.
In short, there’s a lot more to market to a salon than just media advertisements, sponsorships, brochures, text, business cards, referrals, direct mail, etc.
Marketing can be external or internal.
External marketing includes all the conclusions that can be drawn about your company from the outside. Customers don’t evaluate you solely for your external marketing – it’s a whole world outside your company’s walls, from your suppliers, accountants, and bankers to your friends and family and most important of all your competitors.
Internal marketing includes opinions formed by your employees and other employees who may work at the gym for you, not to mention other people and possibly your children. It relates to everyone inside, with everyone directly or indirectly associated with the company.