If you have a Facebook site and ads that are producing results but not the kind that you expected? Here it is easy to follow steps to lower CPC (Cost per Click) on the Facebook Ads:
First, the CPC experts have concluded that the CPC is lower if the site associated with the advertising connected to the internal pages. This is because there are external links further costs need to maintain. You can easily advertise with all the leading ad formats.
The specific reasons which underlie quite complicated and technical in their inherent characteristics, that's why many site owners are turning to consultants CPCs to increase their income.
Image Source: Google
Affective factors may include the demographics of the target market, the release time advertising, Facebook factors specific audience, and the like.
Second, it is widely known that when you have a higher CTR, the CPC will decrease (similar to Google). If you connect to the internal fan pages, your ads should always give a reason for a person to "like" your fan page.
Through split testing, we have found that the CTR is very high when we use advertising as simple as "Click like if you like xyz".
Examples could be if you create a fan page for a trick basketball, you just could target Facebook users who have basketball as flowers and then you can create an ad that states "Click Like if you like basketball" or "Click Like if you want to play like LeBron James ".
That is just one example and you can change it according to your wishes. Never underestimate the power of a large crowd. The best way to attract a crowd of internet traffic (translated into sales) is having a large number of members are already subscribed to your advertised site.