Keep your existing Donor
Nonprofit organizations usually have old donors who donate regularly to their favorite cause. The secret to maintaining their donors is to feature regularly in the direct mail, and grateful for the support that they provide.
Keep Consistent Message
Nonprofit organizations must develop their own brand of communication in direct mail advertising. So every piece of direct mail should be consistent with previous messages. This includes the design, logo and tagline, and details of activities.
It is always best to not drastically change details such as fonts, colors and images in consecutive communications because they can appear consistent for the reader. The purpose of the message must be conveyed that a nonprofit run by knowledgeable people who work to make a difference in selected areas of their operations.
Image Source: Google
Give More Options to Respond
Any appeal fundraising need not always result in funds flowing to the organization. Often, prospective donors would like to know more about the organization before deciding to donate. So, the nonprofit must provide as many options as possible in direct mail for recipients to reach their teams. This includes the physical address, mailing address, website, email, phone contacts, and social media profiles. Non-profits can also offer personalized website link.
Design a separate campaign for Donor Candidates
The direct mail sent to potential donors should aim to introduce a non-profit organization for them. So the message should be more forthright and the direct appeal should fund. There must be evidence of a distinction made by non-profit, and what can be done with additional funding.